America has realized they're all stocked up on solid-color Ts and relaxed-fit chinos, thankyouverymuch. Unfortunately for the Gap, this is all they know how to sell.
Like a person in denial because life is just too horrible to face, the Gap has simply decided to pretend it's 1993 again and everything on the horizon is sunny. Kuwait is free, Kurt Cobain is making great tunes, seven strangers are picked to live in a house and do something besides drink in a hot tub, and - in the forefront of the national consciousness - a young Kate enters 8th grade after getting a drastic haircut.
And anyone who's anyone is rocking the plaid. Get your plaid dress today!
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